I. Summer & Hair : dangerous liaisons
When our hair is directly and continuously exposed to the sun, it gradually deteriorates under the influence of UV rays. This results in hair lightening, caused by the oxidation of melanin due to free radicals, and a breakdown of keratin.
The outcome ? Dull hair, rough texture that feels straw-like, and an overall lack of shine.
Damages first occur in the cuticle (the thin outer protective layer that holds the nutrients essential for hair growth), which stops acting as a barrier for the hair cortex. The hydrolipidic film covering the cuticle is also altered, causing the hair cuticles to lift and lose hydration. Hair becomes dry and brittle.
Colored hair is particularly sensitive to the harmful effects of the sun. UV rays can degrade hair pigments, causing lightening or a change in the original shade. Colored hair can become dull, and may even unexpectedly change color.
Saltwater from the sea also has a damaging effect, drying out hair. Salt tends to absorb moisture from hair, making it drier and more fragile. The salts and minerals in seawater can attack the hair cuticle, leading to the lifting of cuticles and further loss of hydration and shine.
II. How to take care of your hair during summertime ?
Summer is the perfect time to adopt a proper hair care routine, especially by following Flora’s 3-step protocol:
STEP 1 : CLEANSE & DETOXIFY
STEP 2 : TREAT & NOURISH THE SCALP
STEP 3 : ENHANCE & PROTECT
You should prioritize hydrating, nourishing, and repairing ingredients to prevent dryness. Flora’s fiber hydration routine ensures your hair stays moisturized all summer long, providing deep hydration to your hair fibers.
In addition to your hair beauty routine, you can avoid UV damage by following a few simple steps:
- Just like your skin, avoid exposure during peak UV hours (between 11 am and 4 pm), and protect your hair with a hat or protective product during prolonged sun exposure. Try our Thermoprotective Miracle Fortifying Spray, which helps block UV rays and minimize hair damage.
- Avoid rubbing your hair after washing. Instead, wrap your hair in a soft towel and gently pat dry.
- Limit the use of heat : the sun already provides enough heat for your hair to endure throughout the day. Avoid additional heat sources like straighteners, blow-dryers, and curlers. Let’s go natural !
III. Flora's Summer Miracle Duo
At Flora, we value daily beauty rituals as a true act of self-care.
To offer you a unique sensory experience, Flora has created the Miracle Line, an unprecedented blend of science and sensoriality, where beauty rituals rhyme with olfactory escape.
Understanding that in summer, we all want to simplify our beauty routines and travel light, Flora has designed a miraculous duo that protects, strengthens, and adds shine to your hair.
These two products are the perfect allies for an easy and uncompromising routine, compact enough to slip into your summer suitcase and deliver visible results.
The Miracle Repair Serum : a sunscreen for your hair
With its revolutionary formula, the Miracle Repair Serum fixes and corrects hair damage within minutes.
- It penetrates deep into the hair fiber and repairs it with a high concentration of FMP10®, working from within to restore damaged areas, rebuild internal hair structure, strengthen cysteine bonds, and deeply hydrate.
- It smooths the fibers to protect cuticles with panthenol (Pro-Vitamin B5), hydrating, soothing, and promoting recovery.
- It combats free radicals with a high content of vitamins C & E, two powerful antioxidants.
- Rich in phyto-bioactives, it protects hair from within against protein oxidation and preserves the cuticle's keratin structure. By maintaining cysteine and tryptophan within the fiber, it enhances hair strength, elasticity, and shine.
Bonus : It’s a leave-in treatment, allowing you to treat and beautify your hair instantly without hassle.
The Miracle Oil : The new era perfumed oil
An ultimate fusion of science and ultra-sensory care, this oil reinvents the way we perfume our hair. Crafted by the Flora signature perfumer, this collection of oils completes the Flora routine.
Rich in omegas, it penetrates deep into the hair cortex to nourish, protect (against UV and external aggressions), and make hair shine without weighing it down.
Bonus: This multi-function oil can also be used on the body, providing a full sensory wellness experience.
Benefits of this duo:
- In and out instant repair for your hair
- UV protection
- Maintains hydration
- Prevents breakage
- Adds a brilliant finish
Enjoy varying well-being experiences based on your mood by choosing one of the six olfactory destinations for this summer duo, created by Flora’s signature perfumer, Clémence Besse:
- Flora in Hokkaido: Explores the transparency of petals and Japanese delicacies.
- Flora in Capri: A bright burst of light focused on the sensuality of white flowers.
- Flora in Borneo: Evokes the sensuality of the evening, with volcanic and amber notes.
- Flora in Ilha Grande: A woody, fresh, and slightly wild scent.
- Flora in Elafiti: A fresh fig tree softened with orange blossom, reminiscent of wind in your hair.
- Flora in Zanzibar: Vibrates with the rhythm of African islands, with a sweet, powerful, and captivating woodiness.
Prepare for fall: After your vacation, treat your hair to a hydration bath with our post-sun routine !
Enjoy your summer,
The Flora Lab Paris Team
